7511. Features, Advantages and Benefits--Understanding the Differences (TeleClass)
Section: 17
One Tuesday, October 30, 2007, from 5-6pm Eastern/NY. Tuition: Free
Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
Communicate your services or products in terms your customer understands. Your customer wants to understand how a product or service will benefit their life and/or their work. However, many times small business owners only communicate in terms of features and competitive advantages. By also communicating benefits, you will expedite the decisionmaking process.

What You Will Learn:

* Definition of the terms: features, advantages and benefits.

* Guidelines and examples for distinguishing between the three.

* How you can apply these to your own business.

This class may be recorded.


Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank!

** NOTE: The U.S. is now on daylight savings time. **

Preclass Instructions:
Handouts will be emailed prior to class. However, they are not required for participation.

Please note that you will get the most out of this class if you first take the "Prioritizing Your Target Market Niches" teleclass.

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.

Registration Instructions:

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