7496. The 3 Key Elements of the Value Proposition (TeleClass)
Section: 21
One Tuesday, November 6, 2007, from 5-6pm Eastern/NY. Tuition: Free
Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
To shorten the decision making time of prospective clients, your value proposition needs to clearly communicate how you will resolve their main concerns. Ultimately, their needs revolve around how they prioritize three key criteria:

- Time

- Cost

- Quality

Learn how to assess the needs of your prospective clients and how to formulate the ways in which your business can meet those needs, so you can quickly determine if there is a match between your business offerings and the prospect's requirements. An overview of this process will be provided, as well as some tips to get you started.


What You Will Learn:

Why clarifying your value proposition (based on the time, cost & quality elements) can affect how to:

* Quickly and accurately determine which prospects to target

* Assist your prospects in making faster decisions

* Choose the most likely locations for finding your ideal prospects.

This class may be recorded.


Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank!


** NOTE: The U.S. is no longer on daylight savings time, as of November 4, 2007 **

Preclass Instructions:
Handouts will be sent prior to the class, but are not required for attendance.

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.

Registration Instructions:

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