10320. How to Quickly Attract Your Prospect's Attention (TeleClass)
Section: 1
One Tuesday, May 13, 2008, from 5-6pm Eastern/NY. Tuition: Free
Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
What is your prospect most interested in? Whatever it is, this should be the first thing you address in all of your marketing communication. You need to come right to the key point(s). Then, explain further. In a world of short attention spans, you need to assume you will only have a few seconds to catch someone's interest before they move on.

You Will Learn How To:

- Structure your content to capture your prospect's interest
- Use Top-Down Marketing Communications(TM)
- Determine which are the best-fit prospects
- Strategically make changes to support existing marketing materials

This class may be recorded.

This seminar is intended for small business owners who are feeling stuck between a rock & a hard place with their marketing. This seminar will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank!

Preclass Instructions:
Handouts will be emailed prior to the start of class.

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.

Registration Instructions:

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