10269. The Unique Competitive Advantage of Your Life (TeleClass)
Section: 3
One Tuesday, August 26, 2008, from 5-6pm Eastern/NY. Tuition: Free
Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
When crafting a marketing strategy, many small business owners overlook how aspects of their life can be integral to creating a unique competitive advantage. Quickly analyzing your work and life experiences, personality and interests can provide insights into which prospects you should be targeting and what marketing activities to pursue to achieve the fastest revenue generation.


What You Will Learn:

* How your past work and life experiences provide clues as to which people and industries are your best-fit prospects

* Whether your personality type makes a difference in the type of personality you want in a prospect

* The ways your interests can provide creative promotional ideas

* Which of your traits are also your Marketing Trust Factors(TM)

* How prioritizing your top three traits can help you achieve the fastest revenue generation.


The class may be recorded.


Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank!

Preclass Instructions:
Handouts will be emailed prior to class. However, they are not required for participation.

To get the most out of this class, it is recommended that you first take the teleclass "Your Marketing Trust Factors(TM)."

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.

Registration Instructions:

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