10245. Triple Win Marketing (TeleClass)
Section: 3
One Tuesday, September 9, 2008, from 5-6pm Eastern/NY. Tuition: Free
Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
It's not just about you, the small business owner, and your customer. It's also about their customers--internal or external. The faster you understand what key issues your product or service will also solve for a prospect's own customers, the faster a decision can be made.


What You Will Learn:

* How your prospect's customers' issues can impact the decisionmaking process.

* Why understanding the 3 key issues (time, cost & quality-related) can help you better position your product/service.

* How gaining insight into those issues can help your prospect more quickly make a decision in your favor.


The class may be recorded.


Who Will Benefit:

Small business owners who need to reframe their marketing strategies. This class will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank!


** NOTE: The U.S. is on daylight savings time as of March 9, 2008. **

Preclass Instructions:
Handouts will be emailed prior to class. However, they are not required for participation.

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.

Registration Instructions:

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