10307. 5-Minute Evaluation of Marketing Opportunities (TeleClass)
Section: 1
One Tuesday, April 8, 2008, from 5-6pm Eastern/NY. Tuition: Free
Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
How do you determine which marketing tactics to pursue and which ones will take you too far off of your plan? This session will give you a 5-minute evaluation process for determining whether a marketing activity is worth pursuing and will put you on the fast-track to revenue growth.

Included in this process is how to play the odds which are in favor of your business by applying the 80% Target Market Rule(TM). This process will allow you to save time and money by focusing on those marketing opportunities which have the highest probability of achieving fast results.

We will also discuss proactive steps to take when your marketing activities are not producing results.


What You Will Learn:

You will gain an understanding of how to:

- Use the 5-minute evaluation process to determine which marketing activities are the most worth your time and money

- Apply the 80% Target Market Rule(TM) to determine which marketing opportunities will be the best fit for your chosen target market.

- Take corrective action if you are not achieving results.


The class may be recorded.


Who Will Benefit:

This seminar is intended for small business owners who are feeling stuck between a rock & a hard place with their marketing. This seminar will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank!

Preclass Instructions:
Bring your questions about marketing opportunities you are currently considering.

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.

Registration Instructions:

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