10323. Evaluating the Viability of Your New Product Idea (TeleClass)
Section: 1
One Tuesday, June 10, 2008, from 5-6pm Eastern/NY. Tuition: Free
Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
**** June's 2nd Tuesday Focus: Inventors & Product Developers ****

Whether you want investment funding to manufacture and sell your product or you want to license it to another company, you will be asked to prove your product's viability in the marketplace. To do so, you have to determine what resources will give you the answers required. You will need to utilize a variety of research methods--both online and offline--to achieve your goals. This session highlights the types of information to research, why it is important and ways to cost-effectively find the information.

What You Will Learn:

- Why stating "there is no competition" can blindside you when you are in front of the prospect
- How to inexpensively uncover hidden competitors to avoid being blindsided
- How to research from the prospect backwards to help you find other players in your sales channel(s)
- Why differentiating the needs of the paying customer from those of the customer who uses the product will help close sales faster.
- How you can break down a product idea into smaller components to research it--without disclosing all of your intellectual property
- Why selling benefits (vs.building a prototype) is a better use of your time and money.


Who Will Benefit:

This class is intended for inventors & small business owners who are feeling stuck between a rock & a hard place with their marketing. It will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank

Preclass Instructions:
Handouts of the slides will be emailed before class begins.

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.

Registration Instructions:

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