10266. Your Marketing Trust Factors(TM) (TeleClass)
Section: 3
One Tuesday, August 12, 2008, from 5-6pm Eastern/NY. Tuition: Free

Led by Cheryl Downing
Cheryl Downing is a marketing consultant who teaches small business owners how to reframe their marketing and PR strategies to grow their business fast--without breaking the bank. Cheryl brings over 25 years experience, beginning in the high tech industry where she built her skills in marketing and sales at Xerox and Control Data. For over 5 years, she has provided training in marketing and market research for several Small Business Administration offices in the San Francisco Bay Area.
cheryl@cheryldowning.com
http://www.cheryldowning.com

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Class Description:
Understanding your Marketing Trust Factors(TM) is key to planning a cost-effective marketing strategy. These factors can help you predict which prospective customers have a higher probability of generating revenue for your business in the shortest amount of time. This will allow you to gain insights into where and how to cost-effectively promote your business.


You Will Learn How To:

* Inform your prospective customer of your strengths (without bragging) to expedite their purchasing decision

* Determine which factors in your background give you the greatest promotional impact

* Use the 3 key elements (time, cost & quality) to gather information on your prospect's decision making process

* Gain insights into which marketing activities will be the most cost-effective


The class may be recorded.


Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business--without breaking the bank!

Preclass Instructions:
Handouts will be emailed prior to class. However, they are not required for participation.

Cheryl's Teaching Style:
Relaxed and friendly with a focus on practical information.


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Registration Instructions:


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